ABSTRACT
The exponential growth of innovations in all areas of human activity and especially communications leads to more complex tracking, analysis, and qualitative application of innovations with maximum results for specific areas within the business world. The ability to adapt to an ever-changing reality is critical in the communications industry but also in inter and intra-organizational communications. This is particularly true for internal corporate work and communication with staff, who need to be adjusted to adapt to the challenges of the external environment that organizations regularly face. The unpredictable situation with the COVID-19 epidemic has spurred change, forcing even the most conservative businessmen to resort to advanced technologies. This chapter analyses the transformation of the structure and nature of business processes in enterprises that have occurred recently under the influence of digitalization, with the focus primarily on the nature of changes in communication with internal audiences. Particular attention is paid to how these changes have affected companies and how companies are trying to cope with these challenges. The survey and content analysis conducted in the course of the research allowed the authors to conclude what changes have occurred in internal communications under the influence of new challenges. © 2022 Nova Science Publishers, Inc.